Oct 01, 2011
iOS and Android Occupy 58% of US games market
According to this research, made by Flurry, two most popular operating systems Android and iOS (actually, Android and iOS based devices) keep 58% of game market in USA. Sony and Nintendo showed similar results last year (2010) with the percentage of 57%.
If this trend is considered further in the past, it is clear that market share of mobile operating systems in game market increased from 20% to 60%. Android and iOS games’ profit counted $500 mln, $800 mln and $1.9 bln in 2009, 2010 and 2011 respectively.
According to the Flurry, nowadays there are no trends of decrease of Android and iOS market share in game market, so mentioned figures will be rise each year.
The main advantages of smart phones and other “multifunction” devices (such as tablets and players) are low cost of each game and its scalability, when bought game can be used on all devices, working on the same operating system. It attracts casual gamers, who are scared by high prices for console titles.