Dec 16, 2011
The majority of 25–34 and 18–24 year olds now own smartphones (64% and 53% respectively) and they have led in smartphone penetration compared to other age groups since 2009.
83 percent of all smartphone application downloaders use Android or Apple iOS smartphone devices and they mostly discover apps by searching the top app stores and relying on recommendations.
Application usage varies by age on the Android platform—older generations like games, such as Angry Birds, and rely on their mobile devices for productivity (e.g. Google properties). Younger folks will use entertainment apps with social dimensions (e.g. Pandora, YouTube, Words with Friends) more than older segments.