News / All news / More than 1 M iPad Russian owners surf the Internet

By the end of January, 2012 the proportion of iPad users surfing the Internet in Russia has become 1%.

According to Yandex data more than half of Russian iPad owners are from Moscow and Moscow region. But at the same time the number of iPad owners from other Russian Federation regions is also increasing rapidly. During 2011 the number of Internet users from Moscow and Moscow region increased in 5 times and from other regions in 7 times.

Users’ activity

People who use iPad for surfing the Internet are more similar to those who use PCs than to those who use mobile phones. It’s obviously more convenient to use iPad than mobile phones for browsing the net.

iPad owners surf the Internet as much as computer owners.

In searching information tablets owners are as active as PCs owners. People search more using iPad than PC, and much more than mobile phones. The share of long searching sessions using iPad is slightly smaller than PCs, but significantly more than using mobile phones. In contrast to mobile phones tablets are often used for long searching information online.

Tablets are used for searching information not only in the evenings on weekdays but at the weekends too. Yandex searching queries from PC decreases on weekdays than at the weekends. On the contrary the number of requests from iPad at weekends increases to 20%.

It’s obvious that tablets are household devices as they are actively used during off hours. At the same time searching information on the net using iPad is as important as PCs during working hours.

Surfing the Net

In comparison with average Yandex users iPad owners search more tourism, travel, home and more likely to choose goods and services. Less frequently they look for games, social networks and entertainment, as they use specialized services, communities devoted to Apple’s devices, and the App Store, where they can find all necessary apps.