Apr 18, 2013
Analytic research showed that only 24% of Russians read on-line mass media, others prefer usual newspapers and magazines.
About 28 thousand respondents in age of 10 years old and older were asked during 2012 in 50 large Russian cities (with population not less than 100 thousand people). The following question was asked: “Have you read on-line newspapers and magazines at least once for the last three months”?
Analytics mention, that readers, who answered «Yes», visited mostly business media. Now such portals have more readers than periodicals do.
Business press readers are usually modern, independent and, as a rule, they are concentrated in Moscow and Saint-Petersburg. They use all possible ways to stay in touch with any information, which are tabs, smartphones and PC.
This year a number of on-line readers will increase, but not significantly. Other Internet information resources, such as blogs or news in social networks, can compete with them.