Feb 18, 2013
Microsoft loses its billions
Microsoft still remains the most popular and all-over accepted part of Standard program package. Why we don't still see Word, Excel and Powerpoint inside iPad? What's the point in that? But it is obvious that, on the one hand, employees feel extreme lack of Microsoft Office, and, on the other hand Microsoft itself.
Microsoft actually keeps losing its billions every second, as long as iPad doesn't have legendary Office standard programs. Staking on its own Surface tablet has failed -
as a good result, Microsoft may have only 10% of market share by the end of this year; and most of all, it looks so even if we take into account so-called 'support' of Hybrid Surface Pro.
And all talkings about exclusive position of Office for Surface look like telling stories:
at least 30% of all iPad users bought Office, Microsoft would earn $2.5 bln!
And today Microsoft faces dilemma, which was once actual for Cupertino people: iPhone and iPad started “eating” Mac worldwide sales and company had to prefer the one rather than those two. Exclusive status of Office for Windows generates PC platform (which is the basis of Microsoft business at all) advantages, but it may give rise to losing Microsoft market best positions because of its rivals’ popularity grows deeper every day.