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News / All news / iPad market share expected to grow

Jul 11, 2012 | Analytics, Grigorieva

iPad market share expected to grow

The International Data Corporation (IDC) has released a report stating that new products and lower price points will increase tablet shipments—higher than previously expected.  Moreover, the release of Windows 8/RT tablets won’t necessarily take shares away from iOS or Android, but rather it will help the overall tablet market grow. 

Previously, the IDC expected 137.4 million units to be shipped in 2013, but that number received a 5.4 million unit boost after revisions to the forecast.  Thus, 142.8 million units is expected to ship in 2013, and nearly doubles by 2016 with 222.1 million units.

Apple iPad market shares are expected to increase from 58.2% in 2011 to 62.5% by this year’s end.  Whereas iOS tablets are expected to increase in shares, Android based tablets will lose market shares—going from 38.7% to 36.5% by the end of this year.  RIM’s BlackBerry tablets are expected to lose nearly 50% of their current market share—going from 1.7% to 1%

The ICD credits Apple’s business strategy for the increase in iPad market share.  The addition of Retina Display and 4G capabilities have enticed first/second-gen iPad users to upgrade.  Furthermore, Apple’s decision to leave the second-gen iPad on the market and moving it to a lower price point is another factor for the iPad’s surge in market shares. 

When Apple releases its sub $300 7’’ tablet, as speculated, the IDC expects that Apple’s hold on the tablet market to become even stronger.