Technologies / Second screen

Americans are increasingly using laptops, smartphones, and tablets when watching TV. The second screen is creating unique opportunities for companies to enhance engagement between the audience and their favorite shows.

In line with its ongoing strategy of bringing innovation to television on a regular basis, France Télévisions and its New Writing team launched an unprecedented interactive experience in April 2013. Viewers were able to take part in a live investigation during the broadcast of an episode of the Les petits meurtres d’Agathe Christie (“Little Murders by Agatha Christie”) drama series as two new detectives were introduced to the show at the beginning of its latest season.

InAiR turns your TV into "Minority Report" experience, filled with layers of Web content, inline with the programs you're watching.

Today at an important meeting I noticed, that I not only listened to my partner and had a look at my Skype messages, but also answered there, checked my e-mails and worried about an important sms I hadn't got yet. Who are we made by these new information technologies? What does modern science talk about it? Actually, people, who use multitask, reduce their own productivity...

Using Innerscope Research, a biometric media research firm, Time Inc. analyzed 300 hours' worth of people's use of TV, Web, tablet, smartphone and print media for 10-hour period on weekdays and weekends.

Using Innerscope's Biometric Monitor System; along with eye tracking online surveys and Ipsps' qualitative analysis, Turner Broadcasting System looked at how engagement varies depending on the viewing situation.