May 11, 2014 | Second screen, Social TV, Terenin
Americans are increasingly using laptops, smartphones, and tablets when watching TV. The second screen is creating unique opportunities for companies to enhance engagement between the audience and their favorite shows.
Mar 07, 2014 | Second screen, Social TV, Olenberger
In line with its ongoing strategy of bringing innovation to television on a regular basis, France Télévisions and its New Writing team launched an unprecedented interactive experience in April 2013. Viewers were able to take part in a live investigation during the broadcast of an episode of the Les petits meurtres d’Agathe Christie (“Little Murders by Agatha Christie”) drama series as two new detectives were introduced to the show at the beginning of its latest season.
May 08, 2013 | Second screen, Social TV, Terenin
Using Innerscope Research, a biometric media research firm, Time Inc. analyzed 300 hours' worth of people's use of TV, Web, tablet, smartphone and print media for 10-hour period on weekdays and weekends.
Feb 20, 2013 | Second screen, Social TV, Terenin
Using Innerscope's Biometric Monitor System; along with eye tracking online surveys and Ipsps' qualitative analysis, Turner Broadcasting System looked at how engagement varies depending on the viewing situation.