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2013 / Second screen

The Perils of Multitasking

May 14, 2013 | Second screen, To Developers, The Useful, Terenin

Today at an important meeting I noticed, that I not only listened to my partner and had a look at my Skype messages, but also answered there, checked my e-mails and worried about an important sms I hadn't got yet. Who are we made by these new information technologies? What does modern science talk about it? Actually, people, who use multitask, reduce their own productivity...

Media multitasking is here to stay

May 08, 2013 | Second screen, Social TV, Terenin

Using Innerscope Research, a biometric media research firm, Time Inc. analyzed 300 hours' worth of people's use of TV, Web, tablet, smartphone and print media for 10-hour period on weekdays and weekends.

Second Screen Effect

Feb 20, 2013 | Second screen, Social TV, Terenin

Using Innerscope's Biometric Monitor System; along with eye tracking online surveys and Ipsps' qualitative analysis, Turner Broadcasting System looked at how engagement varies depending on the viewing situation.