2013 / Second screen

Today at an important meeting I noticed, that I not only listened to my partner and had a look at my Skype messages, but also answered there, checked my e-mails and worried about an important sms I hadn't got yet. Who are we made by these new information technologies? What does modern science talk about it? Actually, people, who use multitask, reduce their own productivity...

Using Innerscope Research, a biometric media research firm, Time Inc. analyzed 300 hours' worth of people's use of TV, Web, tablet, smartphone and print media for 10-hour period on weekdays and weekends.

Using Innerscope's Biometric Monitor System; along with eye tracking online surveys and Ipsps' qualitative analysis, Turner Broadcasting System looked at how engagement varies depending on the viewing situation.