2013 / Social TV
Media multitasking is here to stay
May 08, 2013 | Second screen, Social TV, Terenin
Using Innerscope Research, a biometric media research firm, Time Inc. analyzed 300 hours' worth of people's use of TV, Web, tablet, smartphone and print media for 10-hour period on weekdays and weekends.
Second Screen Effect
Feb 20, 2013 | Second screen, Social TV, Terenin
Using Innerscope's Biometric Monitor System; along with eye tracking online surveys and Ipsps' qualitative analysis, Turner Broadcasting System looked at how engagement varies depending on the viewing situation.